Reader Demographics


Resident Community

  • 55% of our readers live in the Duluth-Superior area;
  • 10% of our readers live in Minnesota’s Arrowhead and Northwestern Wisconsin;
  • 20% of our readers live in the Twin Cities;
  • 7% live in greater Minnesota or the Midwest (WI, MI, IA, ND, SD);
  • 8% of our readers live in the greater U.S. and abroad, including Finland, Norway, the United Kingdom,
  • Canada, Arizona, California, Colorado, Florida, Indiana, Illinois, Maine, Mississippi, Montana, New
  • Jersey, North Carolina, Tennessee, Texas, and Pennsylvania.

Frequency

  • 54% of our readers visit Zenith City Online every day
  • 30% percent visit several times a week.

Visits by Non-Local Readers

Of our readers who do not
live in the Duluth-Superior area:

  • 22% visit Duluth frequently
  • 21% visit Duluth several times a year
  • 11% visit at least twice a year
  • 22% visit Duluth at last one a year

Interests

  • 95% of our readers are likely to visit a historic attraction.
  • 28.5% are likely to stay in a historic lodge or B&B—and 43% would consider it.
  • 85.5% of our readers are interested in knowing more about their family’s history.
  • 92% enjoy history-related television programs and books.
  • 88% enjoy history-related fiction and non-fiction books.
  • 52.5% of our readers visit Zenith City Online every day
  • 39% percent visit at least once a week.

Age

  • 57% of our readers are between the ages of 56 and 74;
  • 21% are between 35 and 55;
  • 16% are over 75;
  • 11% between 18 and 34

Gender

  • 55% of our readers are men; 45% are women.

Annual Earnings

  • 40% of our readers earn between $50,000 and $100,000 per year
  • 31% of our readers earn over $100,00 per year
  • 28% of our readers earn between $25,000 and $50,000 per year

Education

  • 90% of our readers attended college;
  • 65% of our readers have an undergraduate degree;
  • 20% of our readers completed graduate school.

Home life

  • 91% of our readers own their home and either have no children or are “empty nesters.”

Education

  • 86% of our readers are interested in learning more about their family’s genealogy.
  • 92% enjoy history-related television programs
  • 88% enjoy history-related fiction and non-fiction books.
  • 73% seek out historic information on the internet
  • 95% of our readers are likely to visit a historic attraction.
  • 57% would stay in a historic Inn or Bed & Breakfast
  • 90% support historic preservation

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Zenith City Online and the Zenith City History Archive are free public resources offered by Zenith City Press. Our readers are by in large highly educated, comfortably employed homeowners. If you appreciate what we do here at Zenith City Online and want to reach our readers, consider becoming an Advertiser or Annual Sponsor.

Sponsorship Rates

Zenith City Online offers a variety of ways to target our audience to advertise your organization. Annual and quarterly sponsorships are our most economical options and ideal for organizations whose audience/customers overlap your own. Monthly and weekly sponsorships are ideal for advertising upcoming events, seasonal services, sales, and special offers. For more information, contact Tony Dierckins by email (tonyd at zenithcity.com) or phone (218) 310-6541

Ad Specifications & Notes

  • One size fits all: 300w x 150 pixels @ 72 dpi.
  • Acceptable formats: JPEG or PNG files (color: RGB).
  • No flashing/scrolling text, animation, or video permitted.
  • Ads are linked to URL submitted by the advertiser
  • Linked URLs must direct readers to the site promoted in the ad.
  • Each page is limited to a maximum of ten (10) ads
  • Ads rotate position with each page refresh, guaranteeing optimal page views.
  • You can change your ad at any time by simply providing us with a new graphic

Traffic Statistics

Please contact Tony Dierckins by email (tonyd at zenithcity.com) or phone (218) 310-6541 to get the most recent information on web traffic.